14 Free Business Growth Tools for 2022 | Skyrocket your business
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Every business in one way or another aspires for growth or has its own strategies to implement growth by increasing sales and profits. However, there are plenty of free business growth tools available to help you take your business to the next level.
The strategy with which the company operates in the market depends on its financial position in the market, competition and to a large extent government regulations.
By exploring this article, you will discover the free business growth tools that you can take advantage of to give your business a boost.
What is business growth?
Business growth is measured in terms of higher profits and higher market shares. Every business aspires to growth and achieves it either by increasing sales or by reducing costs.
According to a HubSpot research, 88% of marketers use up to 10 tools. Whether you notice it or not, all of these tools can cost you more than just a subscription or license fee. In most cases, more tools means more time to integrate, manage, and report on these different point solutions.
When you're a small business owner, you're competing with millions of other businesses for a place in the sun. You cannot hope to pursue your dream and stay ahead of your competitors when you are caught up in the hustle and bustle of daily tasks.
That's why you need these tools. With these, you can focus on your core business and grow. So let’s take a look at some of the best tools that can fuel your business growth .
Free business growth tools
With the right tools, you can market your business and achieve your business goals. They should also suit your budget.
However, choosing the right tools can be a challenge for business owners. And you can't do hearsay research to find out exactly what your colleagues are recommending because your business needs are unique. One misstep can cost your business dearly.
Here are the best free business growth tools that successful business owners can use for a variety of purposes. They come with affordable price tags and many offer no-obligation trial periods.
Business Contact Database Tools
Here are some tools that can help you grow your contact database.
1. AeroLeads
The sales process begins with identifying prospects and creating a database of contacts. AeroLeads is an email and phone number that helps you find a tool to effectively reach decision makers at the highest level.
With it, you can get up to 15 data points for each contact, including name, email, phone number, address, job title, and location. The tool is compatible with LinkedIn, HubSpot and most CRM solutions.
2. DiscoverOrg
DiscoverOrg is another great tool for collecting contact information from potential C-suite customers. With the cloud activation of this tool, you can track your leads from any device.
It identifies key objectives and evaluates opportunities based on product personalization and purchase intent. You can also filter the query results by several detailed parameters to find the contacts you want.
Influencer marketing tools
Influencer marketing may be a relative newcomer, but it's breaking records for increasing brand awareness and driving purchasing decisions. Here are some tools you can use to take advantage of it.
3. Fourstarzz Media
If you want to start your influencer marketing campaigns, Fourstarzz Media is the perfect tool. It is an affordable self-service platform for startups and SMEs with a strong focus on nano and micro influencers.
With this tool, users have unlimited access to influencer profiles, influencer reports, and contact details. The in-app features make it a great software solution for researching, analyzing, comparing, and managing influencers, even at scale.
4. Alltop
Alltop is an influencer marketing tool that you can use to find influential bloggers. It collects blog posts from a wide variety of niches and all of these posts are curated by their editors.
You can use these articles to check which blogs are most popular in your niche and find influential bloggers.
Search Engine Optimization (SEO) Tools
It is important to do SEO on your website to increase your online visibility. Here are the best tools to help you with search engine optimization.
5. SEMrush
SEMrush checks your existing website from an SEO perspective. It helps you keep track of your keywords and monitor the health of your website.
Additionally, you can perform competitor analysis, which can be used to highlight the keywords and domain rankings of all your competitors.
6.Google Search Console
Google Search Console is a free tool that is used to check websites for traffic, SEO issues, and top performing keywords.
You can find out exactly how your website content is rated on Google and how it performs. You can also submit sitemaps for better indexing and set up email notifications for SEO-related errors.
Social media marketing tools
People spend nearly 3 hours on social media every day, and 54% of users use it to research products before buying.
So it makes sense to be active on social media and get your brand out there.
7. Hootsuite
With Hootsuite, you can create and curate engaging social content. You can also schedule your posts and monitor their performance across all channels.
8. Amortization
Buffer is another platform that simplifies your social media campaigns. This feature allows you to create and optimize posts for different channels from a single interface.
Scheduling posts and working with your marketing team is also possible within the platform. You can even reply to comments and tag team members without having to switch windows.
Various Tools for Small Business Growth
Here are some other tools you can use to grow your small business:
9. Feedly for Content Marketing
Great content always sells. For this reason, content marketing is used by 86% of B2C marketers. However, you need to post content that aligns with your brand values and engages your audience.
You can use content marketing tools for this. They can make content marketing easier for you by helping you find, organize, and distribute content.
Feedly reduces the noise caused by information overload and lets you focus on relevant topics. This allows you to keep up to date with the latest trends and topics to create the best content possible.
10. Mailchimp for Email Marketing
Mailchimp is an all-in-one email marketing tool that makes it easy to brainstorm, create, plan, and track email workflows.
You can also connect your productivity tools to the platform and get a more holistic solution. Built-in data security and GDPR compliance are other great features of this tool.
11. Impersonator for chatbot solutions
To gain a competitive edge, you need to think outside the box. Everyone-supported chatbots and online assistants disrupt improving customer experience and conversions.
Imperson is one such tool that provides turnkey chatbot solutions for websites, apps, Skype, and Facebook Messenger. The platform creates hosts and monitors your bots for you.
12. Google ads for paid advertising
Paid ads have a loyal B2C audience. What better way to rank on Google than using the native tools?
With Google Ads, you can set a monthly advertising budget and target points. When you post this, you'll be able to create your ad copy and choose the audience to start with.
13. Wistia for video marketing
87% of brands use video as a marketing tool because consumers love the immersive experience they provide. As a lead generation tool, videos are second to none.
Why not use video to grow your business?
To start creating videos, you can use Wistia. This feature allows you to create branded videos that will immerse viewers into your website.
14. Wix for Website Design
Websites are essential for increasing your business's online presence. You can use a robust tool like Wix to build your online store, one-page blog, or virtual portfolio.
You can use the Wix editor to build websites from scratch or use pre-made templates. The best part is that your website is mobile-friendly and optimized for better usability.
Conclusion
Growing your business doesn't have to be a stressful process. Knowing the right business tools can accelerate your growth and get the maximum return on investment.
The tools can increase your productivity exponentially and largely eliminate human error. Since most of the tools presented in this article are offered at affordable prices, they are suitable for all types of businesses.
Reference
Essential Tools You Need to Grow Your Business – HubSpot
My 8 Favorite Tools to Boost Business Growth - Entrepreneur
Business Growth Tools – Small Businesses – Chron.com
https://www.business2community.com › small-business
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