THE FUTURE OF SHORT-TERM RENTALS.

 THE FUTURE OF SHORT-TERM RENTALS.

The latest report published by Mckinsey ( The publication is available here in English. ) reveals several interesting predictions about travelers:

• Younger generations want hotels to reflect the environment and location in which they are physically located, instead of having a sense of sameness

• People can only deliver a good experience if they are happy, relaxed, well paid and well trained.

• Customers want to be sure they're staying in environmentally friendly places. And they'll be more demanding, even before regulations come into force.

 

Need a local agent? Click here

More sustainable travel experiences.

In the same vein, the head of digital at Accor thinks that some travelers might be willing to neglect a "little" comfort for the benefit of the planet.

She also explains that business travel is rebounding. "We are almost, but not quite, at pre-pandemic levels."

The nature of business travel is changing. The current big trend is "bleisure," meaning business and leisure.

And this is likely to continue in the coming years. Looking ahead to the 2030s, it's likely that all these different elements of life—business, personal life, gaming, going to restaurants, meeting friends—will become intertwined.

The hospitality industry must benefit people and the planet.

In 10 years, the best hotels will be those that offer the most personalized experience possible.

All with the goal of making the experiences as enjoyable as possible. That is, with the goal of removing every "pain point" in the process.

This means that all unpleasant moments will have to be eliminated. Waiting a certain amount of time before being able to enter the premises, queuing to collect keys, etc.

There will be an even greater emphasis on spas and other wellness experiences. Along the same lines, it's expected that they will evolve their menus, as well as the use of lighting and in-room technology.

It is certain that as travelers become more and more sensitive to well-being, they will seek more solutions in this direction.

Finally, the use of technology will support this goal. There's a lot of talk about virtual reality, 3D glasses, and other technologies. For example, it will be possible to test your room before arriving on site, in a much more immersive way than is currently the case. This way, customer satisfaction is at its peak!

Technological innovation at the service of travelers

Experiences in the virtual world?

Virtual and immersive user experiences powered by extended reality could transform travel. The most promising use cases focus on specific stages of the traveler's journey.

There is currently limited interest in virtual accommodation. Although people may want to explore virtual stays—a few hotel developers, for example, have built hotels on metaverse platforms.

These obviously won't replace actual stays just yet. Nevertheless, hotel brands would do well to consider these complex opportunities and determine what best drives traction.

THE FUTURE OF SHORT-TERM RENTALS.

The latest report published by Mckinsey ( The publication is available here in English. ) reveals several interesting predictions about travelers:

Younger generations want hotels to reflect the environment and location in which they are physically located, instead of having a sense of sameness

People can only deliver a good experience if they are happy, relaxed, well paid and well trained.

Customers want to be sure they're staying in environmentally friendly places. And they'll be more demanding, even before regulations come into force.

the future of short-term rentals

Need a local agent? Click here

More sustainable travel experiences.

In the same vein, the head of digital at Accor thinks that some travelers might be willing to neglect a "little" comfort for the benefit of the planet.

She also explains that business travel is rebounding. "We are almost, but not quite, at pre-pandemic levels."

The nature of business travel is changing. The current big trend is "bleisure," meaning business and leisure.

And this is likely to continue in the coming years. Looking ahead to the 2030s, it's likely that all these different elements of life—business, personal life, gaming, going to restaurants, meeting friends—will become intertwined.

The hospitality industry must benefit people and the planet.

In 10 years, the best hotels will be those that offer the most personalized experience possible.

All with the goal of making the experiences as enjoyable as possible. That is, with the goal of removing every "pain point" in the process.

This means that all unpleasant moments will have to be eliminated. Waiting a certain amount of time before being able to enter the premises, queuing to collect keys, etc.

There will be an even greater emphasis on spas and other wellness experiences. Along the same lines, it's expected that they will evolve their menus, as well as the use of lighting and in-room technology.

It is certain that as travelers become more and more sensitive to well-being, they will seek more solutions in this direction.

Finally, the use of technology will support this goal. There's a lot of talk about virtual reality, 3D glasses, and other technologies. For example, it will be possible to test your room before arriving on site, in a much more immersive way than is currently the case. This way, customer satisfaction is at its peak!

Technological innovation at the service of travelers

Experiences in the virtual world?

Virtual and immersive user experiences powered by extended reality could transform travel. The most promising use cases focus on specific stages of the traveler's journey.

There is currently limited interest in virtual accommodation. Although people may want to explore virtual stays—a few hotel developers, for example, have built hotels on metaverse platforms.

These obviously won't replace actual stays just yet. Nevertheless, hotel brands would do well to consider these complex opportunities and determine what best drives traction.