How to protect your e-reputation?

How to protect your e-reputation?


While more than 60% of French people have one or more accounts on social networks, it is advisable to wonder if this over-consumption can present risks? Likewise in the professional environment, the web is omnipresent in production but also in data management. But what if you damage your reputation on the Internet? Will specialized web image insurance remove malicious content? Can she take care of your online reputation management? Follow the leader !

Summary

    How does e-reputation insurance work?
    Who is reputation insurance for?
    In which cases does e-reputation insurance intervene?
    The 3 advantages of an e-reputation cover
    What is the price of e-reputation protection?
    Which protection to choose against the dangers of the Internet?

How does e-reputation insurance work?

One of the biggest dangers on the Internet is damage to the reputation of your business or brand. Your company may be subjected to denigration, defamation, or even disclosure of data (privacy of company executives or employees), whether via your website, forums or even on social networks. With the rise of these, it is increasingly easier for someone with bad intentions (a dissatisfied customer or even a competitor) to smear your company's digital reputation. This could have the consequences of scaring away your customers or prospects and impacting, more or less strongly, your turnover.

As an individual, you are also subject to these inconveniences: from simple insult to harassment, from a derogatory comment to the publication of degrading images or montages, the list is long ... Moreover, anyone can create a fake account in your name on a social network in order to damage your reputation on the Internet.
Who is reputation insurance for?

As we have seen, damage to reputation can be as much professional as it is personal.

All companies, regardless of their size or the importance of their turnover are unfortunately affected, as long as they have a digital "showcase". This is the case for most of them: a social media account is enough when faced with a jealous competitor or a frustrated customer. If you are a business executive or the head of a brand, you know that most of your customers inquire online before buying or subscribing to a product ... So this will seriously affect you in a way. or another.

On the personal side, people with bad intentions are legion. Where, before the era of all computers, it was more difficult to reach you, it is so easy nowadays to hide behind a screen to harm… In other words, e-reputation insurance is also for everyone the details.
Nevertheless, it is advisable to measure these remarks a little. Indeed, if you have no digital life (including an account on any social network, whatever it is), then you are not subject to the dangers of the Internet.
On the other hand, some profiles are more subject to this risk:

    People who have had more or less important disagreements (previous conflict, even minimal),
    Those which are particularly exposed on the web (the envious are numerous and the reviews easy online),
    Children and young adults (because they are unfamiliar with the risks of the Internet and, for example, may not realize the line between bad jokes and bullying).

    When to subscribe to e-reputation insurance? For a business, from the start of your activity, when you create your site or your accounts on social networks, in prevention of the dangers of the Internet. For an individual, do not hesitate to contract this protection at the slightest sign of a threat or in the event of significant exposure on the web.

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