How Does Discord Make Money | 2022Full details
Game users share a common bond. We can attribute it to their common interest and the shared feelings they get while playing a game.
As a popular saying goes “Variety is the spice of life”, discord ensures that these gamers have a voice whether they play or not.
So let's see how Discord makes the amount of money associated with it.
In gaming revenue in 2017, a total sum of 108.9 billion was generated by 2.2 billion active gamers worldwide. The advent of new games and different gaming platforms has allowed discord to increase in wealth.
Hence, browse the table of contents below to get an overview.
What is Discord?
There's no point in knowing how Discord makes money without having a basic knowledge of what it entails. Therefore, it is a text, voice and video chat application available for gamers around the world.
The sole purpose of its introduction is to give players a chance to interact with each other without a hitch of any kind.
Before its inception, Skype and TeamSpeak were systematic communication applications with many drawbacks. Chess has greatly displeased game addicts while encouraging Jaton Citron and Stanislav Vishnevski to make Discord exist.
Interestingly, Discord has improved upon the failures of its predecessors and now offers its users an all-in-one messaging game app.
Plus, it's free !
The fact that there are no advertising pop-ups is enough to arouse curiosity in you. More so, other interest groups ranging from music, art, entrepreneurship are the beneficiaries of this application.
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What are the characteristics of discord?
While Discord is basically free for its users, other components can be made accessible via a small token. However, in the list below, some of the features of Discord are free.
In-game overlay.
Multiple channels.
Availability of your friends list for as long as you want.
Simultaneous use of the application on the desktop and the phone.
Minimum CPU usage.
Client-server encryption.
Free video chat services.
How does Discord make money?
With no intention of charging users for using Discord, Discord can make money in a number of ways.
Currently, there is a paradigm shift where Discord provides premium features to users who pay for them. Here are the ways Discord makes money.
#1 Game Subscription Service – Discord Nitro
It is a paid subscription option with a fee of $9.99 per month or $99.99 per year. This is a program through which interested users gladly support the application.
By using Discord Nitro, you gain access to a vast library of games, advanced features, and enjoy certain benefits such as those listed below.
Animated Avatars
Superior screen resolution
Nitro Special Profile Badge
Personal Discord tag.
Discord makes money from this strategy as its users subscribe and are willing to support the company.
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#2 Discord Merchandise Store
By promoting the sale of designer clothes in the merchandise store, Discord makes money.
It should be noted that most of the money Discord makes here comes from effective and promotional strategies.
Its users, however, are encouraged to buy the products and items displayed in the merchandise store.
#3 Game Store
Through this game store which was officially launched in 2018, it allows game developers to sell their games.
After each game sale, 90% of the revenue goes to the developer while Discord gets the remaining 10%. In this way, Discord uses this to cover their operating costs.
#4 Funds and investments
Apart from promoting sales and setting up volunteer support, Discord receives support from major corporations. The money made is used for international growth as well as for the improvement of the platform.
#5 Cosmetic Items
In Discord's list of revenue streams is the sale of cosmetic items ranging from sound packs, customer emojis, sticker packs, and skins.
These elements are primarily for advanced user experience.
Discord's Future Revenue Schemes
While Discord has opted to stick by offering free chat and messaging services to its users, there is a need for the company to come up with more revenue-generating strategies in order to strive long in the gaming market.
Therefore, the expected revenue streams for Discord are as follows.
#1 Game Stores
It is a platform where the sale of a variety of games takes place. Nitro users who subscribe can enjoy exclusive benefits.
In this way, it increases income and compensates for services rendered.
#2 Revenue Sharing
If Discord partners with other gaming companies like Twitch, it could generate more revenue.
Also, it is possible to earn money by inviting more players, as successful ones might end up buying games, items or even features.
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#3 Gamebridge
This allows game developers to combine the application in their game and reduce the coding burden of an application in the game.
Here are the gamebridge features:
Audio control settings
positional sound
Build a community
Automate Players in Voice Channels
Automatically create permanent servers for game worlds.
Although this app disappeared months after its introduction, the return should be worth the wait.
Conclusion
Since its official launch in 2015, Discord has attracted various game companies to invest. So if you're wondering how they make their money, this article should give you the information you want.
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