The objectives of the audiovisual bill

The objectives of the audiovisual bill

 

The audiovisual bill is a campaign promise from the President of the Republic. In the digital age, this reform reaffirms our sovereign culture. According to the latest news, this bill is due to be presented to the Council of Ministers in November.

 

Renewing the legal framework for the audiovisual sector for what reason?

 

Before our eyes, for thirty years now, the French audiovisual landscape has never ceased to transform:

 

- With TNT, 97% of the population have access to 27 free channels and on the radio side, we have access to 850 radios thanks to the explosion of the traditional hertzian offer.

 

- The new digital players have been able to fundamentally renew the way the French watch TV.

 

- The new uses that have appeared have favored videos consumed on mobile devices (smartphone or tablet).

 

The objectives of the new audiovisual bill

 

Industry players believe that the main objective of the bill would be to regain our cultural sovereignty in the digital age. To do this, it will first be a question of making our values ​​(creation, diversity, pluralism, copyright) prevail over commercial and market logic. This initiative will also promote the emergence of national champions, strengthen the economic dynamism of the sector and adapt the regulation of the sector.

 

The reform responds to several ambitions according to citizens, because it will:

 

- Guarantee easy access to quality and diversified audiovisual content.

 

- Help platforms in the fight against illegal content.

 

- Set up a new funding mechanism for French creation to guarantee the diversity of programs.

 

The main measures of the bill

 

- Finance French and European production by setting a new mechanism for financing French production, which can be prescribed for foreign players. To do this, it will be necessary to strengthen the role of the CSA through a more defined legal and regulatory base and professional negotiation. According to the schedule, this will take place in 2020, just after the entry into force of the law and the implementing decrees.

 

- Stream more movies on television in order to allow viewers to have access to motion pictures throughout the week. To do this, the removal of outdated regulations will be mandatory in order to initiate broadcast restrictions on certain days.

 

 - Relax advertising rules in order to allow television channels to compete clearly with digital players without increasing the volumes of advertising offered. As a means, for cinema films, an authorization for “segmented advertising” and a supervised and experimental opening of advertising will take place from January 2020.

 

- Develop the skills of the CSA (current 2020) so that new digital players can enter its field of expertise.