20 Best Email Marketing Platforms in the World in 2022

20 Best Email Marketing Platforms in the World in 2022

 

 Email Marketing Platforms

Email marketing is one, if not the most effective digital marketing channel, and the importance and relevance of email marketing platforms continues to grow in the digital marketing space.

 

According to a 2019 article by OBERLO , global email users stood at  3.9 billion users  (Statistics, 2020). This figure is expected to grow to  4.3 billion users  in 2023 (Statista, 2020). That's half of the world's population.

 

This statistic clearly shows that email marketing delivers the desired results and is an opportunity that should not be missed.

 

That said, this article will list the best email marketing platforms one can find. We will also look at the prices of some, if not all of these platforms.

 

Before we get to that, though, take a look at our table of contents above for a summary of what to expect.

 

What is Email Marketing

 

Email marketing is the use of email to promote products or services. But it is not limited to that. You can use email marketing to  build relationships with current customers , and/or to reach potential customers.

 

Email marketing allows businesses to keep their customers informed and personalize their marketing messages accordingly. Consider it one of the most profitable and conversion-rich forms of digital marketing today. It's powerful, persuasive, and gives your eCommerce store great results.

 

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20 Best Email Marketing Platforms

 

Below are some of the best email marketing platforms that small and large businesses can take advantage of.

 

#1. constant contact

 

This email marketing platform is one of the largest and fastest growing platforms that businesses can use. It is easy to use and a very user-friendly email marketing service.

 

With this email marketing platform, you can easily manage your mailing lists, contacts, email templates, marketing calendar, and more.

 

Their Email Plus accounts also come with powerful features such as email automation, drip campaigns, surveys and polls, coupons, online donations, and subject line A/B testing. that help you send targeted emails to maximize your open rate.

 

Constant Contact  has a 60-day free trial (no credit card required). After that, their pricing starts as low as $20/month.

 

Constant Contact has solid customer support with its live chat, phone calls, emails, community support, and an extensive library of helpful resources.

 

#seven. SendinBlue

 

SendinBlue is another fast growing email marketing platform. They also have a full SMS service for business.

 

The platform has easy to navigate features that help even a newbie get the most out of the platform.

 

They have a free email marketing plan that allows users to send up to 300 emails per day, however, emails must contain their brand name.

 

They also have a paid plan which costs $25 per month for Lite and a premium plan with much more features than its Lite plan.

 

#3. Drop

 

With Drip as your email marketing platform, you can easily personalize messages. Drip is most suitable for bloggers, e-commerce, and digital marketers.

 

Drip allows users to integrate website builders like WordPress and WooCommerce. With this integration, you can easily add pop-ups/signup forms to your website and capture more leads.

 

Drip offers a free trial and their plan starts at $49/month which includes all of their features.

 

Drip's support options include live chat support, webinars, automation training, in-depth courses, free guides, and great documentation.

 

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# 4. ConvertKit

 

This is another robust email marketing platform for professional bloggers, authors, and marketers.

 

The unique feature of ConvertKit is that it allows you to easily offer  content upgrades  and incentives with email signup forms. It also comes with easy to manage autoresponders allowing you to drip email from their email service.

 

ConvertKit helps you segment your customer base into those who have purchased and those who haven't.

 

They offer email support for customers and offer paid newsletters designed for creators and professional bloggers.

 

ConvertKit  offers a 14-day free trial and their pricing starts from $29/month. They also offer a 30 day refund policy.

 

#5. AWeber

 

This platform is one of the oldest in the game and is also very popular among email marketers.

 

AWeber is quite easy to use or get started as it seamlessly connects to most platforms including WordPress.

 

With AWeber, users have access to numerous email templates, list management and much more.

 

The platform has a support system that includes live chat, phone support, email support, live webinars, and an extensive library of how-tos and tutorials.

 

They offer a limited free plan for up to 500 subscribers, after which their pricing starts at $19/month.

 

#6. Have an answer

 

This is another popular email marketing solution. The platform is very easy to use and makes email marketing very simple.

 

GetResponsez has wonderful marketing automation tools that allow you to create smart automated campaigns.

 

GetResponse comes with beautiful responsive forms, landing pages, A/B testing, unsubscribe tracking, and autoresponders. It also integrates with third-party  lead generation software  like OptinMonster, SalesForce, Google Docs, ZenDesk, etc.

 

GetResponse has robust support via live chat, phone, and email.

 

They are cheap, as they offer a 30-day free trial while their pricing starts at $15/month.

 

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#seven. mailchimp

 

This platform is the most popular email marketing platform, and the reason is not far-fetched. They offer a free unlimited email marketing service plan.

 

Mailchimp comes with a simple drag-and-drop email builder, autoresponders, contact segmentation into groups, and simple tracking for analytics. It also lets you set up delivery times based on user time zones, and you can set up segmentation based on geolocation.

 

Although Mailchimp's marketing automation features may be limited, you can easily integrate MailChimp with WordPress. Moreover, MailChimp can be integrated with Magento,  Shopify and many other platforms.

 

Mailchimp support is offered via email, live chat, and a large knowledge base of tutorials. However, their support is often slow and doesn't match the quality of service you get from  Constant Contact .

 

#8. Zoho Campaigns

 

Anchored by strong integrations with Zoho's suite of small business solutions, Zoho Campaigns is a great email marketing solution that also boasts a long list of integrations with Zoho's stable of other small business software products.

 

#9. Saleaforce Pardot

 

While it's not cheap, Salesforce Pardot sets its own standard in marketing automation and email marketing, primarily because it combines an intuitive design with deep functionality that covers a lot of marketing options. AI-based integration and analytics.

 

#10. Campaign Monitor

 

Campaign Monitor brings ease of use, rich templates, and powerful analytics to email marketing. However, it lags the competition in a few areas, including direct online support.

 

#11. Infusionsoft by Keap

 

Ideal for small businesses where managers wear many hats, Infusionsoft by Keap is both the launch pad and the control center for various email marketing and CRM activities.

 

#12. hubspot

 

With Hubspot, you can easily and quickly create, personalize, and optimize your emails without the need for designers or IT.

 

Where their software really shines is in the automated workflows. This lets you easily set triggers for your email subscribers and nurture leads into customers (or whatever you want them to do).

 

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#13. Moosend

 

Moosend email marketing platform is best for AI-powered e-commerce sales.

 

Whether you're a pro or just a beginner, Moosend has plenty of solutions to your email problems.

 

Moosend has a simple drag-and-drop email builder and segmentation tool. It also has accurate real-time analytics. All of these features help make your email marketing efforts seamless.

 

You can try Moosend free for one month with the following features:

 

Unlimited emails

Registration and subscription forms

Reports and analysis

Credit card: not required

Or pay $8 for all the features above and:

 

Landing pages

Transactional emails

Telephone support

The SMTP server

5 team members

Mooend also offers custom pricing with additional features to those already listed.

 

#14.MailerLite

 

One of the simplest email marketing services around, MailerLite offers all the essentials without the fat.

 

MailerLite has limited functionality, yet has all the necessary features that you would want as an email marketer.

 

The platform still offers  automation tools , landing pages, pop-ups, and surveys. So it's not like you're extremely limited.

 

MailerLite Price List:

 

Up to 1,000 subscribers - $10 per month

1,001 to 2,500 subscribers - $15 per month

2,501 to 5,000 subscribers - $30 per month

5,001 to 10,000 subscribers - $50 per month

10,001 to 15,000 subscribers - $75 per month

15,001 to 20,000 subscribers - $100 per month

20,001 to 25,000 subscribers - $120 per month

25,001 to 30,000 subscribers - $140 per month

#15. Mailjet

 

Mailjet may not be hugely popular, but it can easily compete with any of the bigger ones.

 

They offer outstanding email marketing services with real collaboration tools. And that not only makes them exceptional, but also makes their platform extremely beneficial to the businesses that use it.

 

Mailjet offers both basic and premium services to its customers.

 

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#16. Sender

 

Sender is one of the best free email marketing tools on the market with features that guarantee deliverability.

 

It allows you to create stunning newsletters without any HTML knowledge. Just pick a template and customize it with things like images, videos, and text.

 

You can also personalize your newsletters for each recipient to create even greater impact.

 

#17. Omnisend

 

This email marketing platform is one of the most sophisticated email marketing platforms. They integrate all your communication platforms in one place.

 

Its free plan only includes email, but it's more than enough to support  small and medium-sized business email marketing efforts .

 

#18. SendPulse

 

SendPulse bills itself as a multi-channel marketing platform and offers a very popular email marketing feature.

 

They have lots of design templates that one can easily customize using a drag and drop editor.

 

You can then configure these personalized emails to automatically send at the right time based on user behavior, event trigger, and other variables.

 

#19. Referral Email

 

Benchmark Email is a great option for an email marketing tool to design responsive emails that look great no matter what device they're viewed on. If you need to add images to your email, you can even edit the image right on the platform.

 

The email editor lets you add effects, stickers, and text to effectively send your message.

 

#20. EmailOctopus

 

EmailOctopus is a simple email marketing tool that runs on Amazon SES infrastructure. While the free plan doesn't offer as many features as some of the other free email marketing tools on this list, it does allow far more emails per month than most.

 

You can integrate third-party applications such as MailOptin, WordPress and Zapier so that you can seamlessly exchange customer data between different tools.

 

Final well t

 

Although there are many email marketing platforms, it is important that you identify the platform with the best features for your business.

 

As a big business or still trying to find their feet, you should also consider pricing that will fit your budget before signing up with any of the email marketing platforms.

 

References

 

https://www.pcmag.com/

https://ng.oberlo.com/

https://www.quicksprout.com/best-email-marketing-services/

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