10 Almost Free Marketing Tools for Beginners in 2022
Free marketing tools for beginners
With the high number of businesses erupting in the world, business owners need a competitive edge. And digital marketing is that leg you need to stand out.
If you're starting a business, you're probably looking for ways to stay ahead of the competition.
To do this, you'll need a solid marketing plan and access to the latest digital marketing tools.
I'm going to go over 10 almost free digital marketing tools beginners will need to start a business in this article.
Some of the marketing tools mentioned here may be familiar to you, while others may be unfamiliar to you.
However, how you use them for your business is what really matters.
List of 10 Almost Free Marketing Tools for Beginners in 2022
Free Email Marketing Tools for Beginners
Email marketing is one of the more advanced areas of digital marketing, which can be fun if you don't want to be a developer.
As an email marketer, you'll hone your development skills by coding emails with HTML, CSS, and JavaScript.
You will also need to maintain a user account and view data from emails you send.
If you work in email marketing for a large company, you'll likely develop a specialization in a few resources. However, these can be expensive.
There is no better way to do email marketing as a beginner without an email marketing tool.
Here are some free email marketing resources to keep handy to help you improve your email results.
#1. HubSpot Free Email Marketing
HubSpot has established itself as a leader in marketing, sales, and CRM apps.
According to the company, they said, "HubSpot connects the entire conversion funnel, from attracting tourists to closing sales."
The simple drag-and-drop email builder in HubSpot's messaging tool lets you create professional marketing emails that engage and grow your audience.
You can customize relevant emails based on all the information you have, such as form submissions and website operation, as the tool automatically links to HubSpot CRM (which is also free forever).
This app gives you access to resources that can help you with:
Blogging
SEO
Social media
Landing pages
Calls to Action
Marketing Automation
Analytic
Website
lead management
When you use HubSpot's all-in-one marketing app, nothing is overlooked.
As a result, it's a popular option among those looking to start a business.
You don't have to pull yourself in a million different directions because you have everything you need in one position.
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#2. MailChimp
MailChimp has established itself as one of the world's leading email marketing companies and digital marketing tools, with over 12 million customers.
Eight out of ten advertisers use this email marketing tool because of its free version.
It's not something you want to put off. Instead, you should start using email marketing right away.
Despite the fact that there are alternatives, this tool is still one of the best for various reasons:
Email marketing has a long history, dating back to 2001, long before most businesses started using it.
Self-service help options, so you can easily get all your questions answered.
If you have less than 2,000 subscribers and send no more than 12,000 emails per month, you can use the free plan.
Therefore, as a beginner, you are unlikely to have more than 2,000 followers when you first start a business.
As a result, you can start with MailChimp for free until you get up to speed with email marketing, then upgrade to a paid plan as your business grows.
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Free social media marketing tools for beginners
Social media marketing isn't as hard as it sounds, especially with the tools we've made available to you below.
You can schedule and manage social media profiles for over 30 sites with these tools.
More importantly, these are the best free social media marketing tools for beginners to use in 2022.
#3. Dampen
One of the best time-saving tips for social media marketers is to schedule posts for your business social media accounts in advance.
Here are some ways to categorize the social media marketing process:
Do all your work, organize and compose in one go, then push out those updates over the next few days or weeks.
The buffer is used in the following ways:
Buffer's free plan, available indefinitely, lets you connect a social profile from each network.
One from Facebook, one from Twitter and ten posts for each social network to be scheduled in advance.
If you share two posts a day, you'll always be five days ahead of schedule.
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#4. Hoot Suite
Social media marketing is a way to improve the visibility of any business. In fact, I would say that in this digital age, social media marketing is a must.
Therefore, using a social media marketing tool will make your job very easy and seamless.
Hootsuite is one of the best practically free social media marketing tools.
You can schedule social media posts in advance using digital marketing software like Hootsuite, which saves you a lot of time.
Hootsuite offers a host of features to help you grow your business. You can for example:
Figure out who your marketing team's influencers are, as well as your sales team's prospects.
You don't have to visit every site to respond to comments and mentions; instead, use the dashboard to do so.
Use answers that have already been written.
Even if you're sleeping, schedule posts when your audience is most engaged.
Allow Hootsuite to act as the social media marketing manager for you.
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#5. BuzzSumo
For people who want to learn more about their business, BuzzSumo is a big help.
It's fair to assume that when you start a business you know a thing or two about your industry and your main competitors.
However, if you dig a little deeper, you will find that there is a wealth of information available to you.
You don't need any other digital marketing tools by your side if you want to better understand your competition or know what type of content works best with search engines and your audience.
Why make educated guesses about what works best in your niche? You can use BuzzSumo to get a 100 percent accurate answer to this question.
As a big fan of BuzzSumo, I regularly use it as a digital marketing tool.
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Free SEO Marketing Tools for Beginners
Regardless of size, age or industry, SEO marketing plays an important role in the success of every business.
If you work as an SEO specialist or in a general digital marketing role, you'll be familiar with common (and expensive) SEO tools like Ahrefs and Moz.
Although Moz offers a 30-day free trial, it's not free for beginners.
The good news is that there are still many of the most effective SEO marketing tools available for beginners for free.
Check them!
#6. Google Analytics
Analytics, as one of the best free tools from Google, should be part of the digital marketing strategy from the start.
In fact, you can't talk about SEO without mentioning Google Analytics.
I would say it is one of the most effective digital marketing tools available for beginners.
For some of the new bloggers who have noticed that a specific social media campaign is driving a lot of traffic to their website.
You can use Google Analytics to modify your future plan based on this information to achieve the same results.
Or maybe you've discovered that a certain collection of keywords drives a lot of organic traffic.
You need to focus your attention on these keywords once again, making sure to remember them when you create content in the future.
Many people consider it nothing more than a traffic generator, but if you know what you're doing, it can have a significant effect on your marketing plan.
We consider this one of the best SEO marketing tools that most beginners should use.
You can't afford to think of Google Analytics as a digital marketing tool. Installing it from the start of the digital marketing campaign is a critical step.
Adding Analytics code to your website only takes a few minutes, allowing you to monitor every step every user takes.
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#7. Google Search Console
Google Search Console, like Google Webmaster Software, is a series of tools and services that help website owners, web marketers, and SEOs track the success of their sites in Google's search index.
Basically, Google Search Console gives you the details you need about your site and the people using it, whether you're partnering with an SEO agency or working alone.
If you are in the business of organic search optimization, you should work in Search Console and use other resources to help you with ancillary tasks.
This free tool from Google helps you monitor how your site is indexed by Google and detect errors that could affect your site's results.
Details about search appearance, search traffic, technical status updates, crawl data, and additional educational resources are included among the features.
Why else should you use it?
To track the success of your content marketing activities.
To track the SEO performance of your website
To learn more about the mobile ergonomics of your site,
Integration of Google Analytics Crawling your website so that Google can locate and index it.
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#8. Ubersuggest
Keyword analysis is not only difficult, but can also be expensive due to the cost of high-end keyword research software like Ahref and MOZ.
UberSuggest isn't your standard free tool, but it's not expensive like the others.
Overall, this digital marketing tool is simple to use for beginners as the dashboard is easy to navigate and find the data you need quickly.
You'll start by entering a keyword or root domain that you want to research.
On the free edition, you can perform up to three free searches each day, and you can also upgrade to the paid app.
If you're considering running an ad campaign around a keyword, UberSuggest offers valuable keyword insights, including total search volume, complexity, and paid difficulty.
Overall, UberSuggest is a fantastic free keyword research tool that's great for beginners, while still offering enough value as a paid tool for those looking to grow their business.
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Free Content Marketing Tools for Beginners
Many free tools are available to facilitate the creation of content on the Internet.
But, with so many options, how do you know which ones will benefit you and which will only add to your workload?
Here are some of our favorite free content marketing tools for beginners to increase efficiency and improve content quality:
#9. Trello
Trello is a digital marketing platform that lets you manage tasks and communicate with your team. It is a free marketing tool and a good digital marketing practice to save time and frustration.
For example, you can use Trello to share blog posts before they are published.
This allows your team members to review the article, provide feedback, and suggest improvements that might improve the article before it goes live.
Trello lets you keep track of everything related to your online marketing campaign in one place.
Most importantly, setting up a board on Trello only takes a few minutes. Even better, you can easily invite your whole team, allowing everyone to have fun right away.
Trello isn't the only digital marketing tool of its kind on the market, but it's by far the most important.
Email was the easiest way to communicate with your colleagues before the days of Trello and similar systems.
This method is hard to beat when it comes to working with others on marketing tasks.
While this is always helpful to some extent, it can lead to misunderstandings, missed messages, and annoyances.
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#10. Grammar
Grammarly is the free tool you should sign up for today, unless you're a grammar expert or proofreader to check everything you write online.
The tool's interface is very basic and clean, and it works similar to Google Docs.
To prove your writing, go to the dashboard, create a new document and type or copy and paste your content into it.
Grammarly will immediately start checking your spelling and grammar. If you need to refer to documents later, you can save them in the tool.
You can also download the tool as a browser plug-in. Grammarly automatically corrects everything you type inline once it's activated, so you don't have to go to the dashboard.
This free interactive tool includes the following features:
Spelling
Basic grammar check
Plagiarism check (limited number of times per day)
Detailed explanations indicating whether the error is a grammatical or spelling error
Although this tool has paid updated versions, the basic functionality can be a lifesaver for content such as blogs, emails, social media posts, proposals, etc.
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Conclusion
The first step to starting a business is to develop a solid digital marketing plan that includes social media marketing, SEO, email marketing, and regular, useful content that speaks directly to your target audience.
Using the right digital marketing tools at the right time is essential to ensuring business success.
A good digital marketing strategy, incorporating a combination of the above tools that work for your specific business, is the first step to narrowing down the digital marketing tools you need going forward.
I hope this list helps you in your digital marketing endeavors and helps you achieve the results you want.
References
skillcrush.com – 50+ Free Marketing Tools Every Digital Marketer Needs
neilpatel.com – 21 digital marketing tools you need to start a business
startup – 10 best free digital marketing tools for entrepreneurs
tampon.com – The $0 Marketing Stack : 41 Free Options for Popular Paid Services and Tools
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